Multimedia ad prior to and banner ad during an NBC show online
My Sundays become Mondays and Thursdays become Fridays when I’m busy. I watch my TV shows on my time, tuning my computer to The Office, 30 Rock and Family Guy. But even that independence from traditional network programming is still subject to advertising.
New business models for newspapers often show a major disdain for one major aspect: business. Many newspapers have yet to even monetize their ancillary services. The issue is not just “Can the Web make money?” but “Are newspapers even attempting to recover multimedia expenses through revenue?” The answer for the vast majority of newspapers that produce combinations of podcasts, slideshows and videos is unfortunately a resounding “No.”
Pro Publica did some thinking: why pay for Web staff for services when we can have free labor through our own consumers?
Digital and business recommendations for reporters, editors, publishers and webmasters to immediately adapt.
All things being equal, one’s gender creates inequality when it comes to selecting the best reporters. And the scales tip in females’ favor.
The only changes that newspapers have made due to the Web concern making the news cycle 24/7 and attempting to turn their staffs into broadcast journalists. Newspapers have become online versions of CNN. And that’s disappointing.
In order to adapt to the Web, newspaper organizations transformed their staffs. They decided to become experts in slideshows, videos and content management systems. But for this last area, they attempted the grandeur of Google without a grain of Google’s search ability or customized options.
The news industry recently reported a bankruptcy protection filed by the Tribune Company that will give media conglomerates the recipe for their own disasters.
Sam Zell’s destruction of the Tribune Company is not just bad for its 20,000 employees – it’s bad for all journalists. Media empires will be even less likely to experiment and innovate, opting for a line of playing it safe ten times worse than they currently do (Yes, this statistic has been fact-checked).
Past newspaper tycoons like William Randolph Hearst, S.I. Newhouse Sr., and James McClatchy achieved monopolies because they took risks. Taking on similar risks should likewise be the priority of every media professional. Currently, most newspaper publishers disagree.
After Sam Zell at the Tribune Co. announced a new ratio of 50 percent editorial and 50 percent advertising, Editor & Publisher came out with this article, quoting an employee part of the established status quo who needed anonymity:
“ ‘Not to say that they are dummies, but this is a complex business and I don’t think they understand that,’ one reporter said. ‘Look, I wouldn’t walk into Northwestern [Memorial Hospital] and tell the brain surgeon how to do his job.’ ”